In 2006, the Robert Wood Johnson Foundation (RWJF), a philanthropic institution dedicated to improving health and health care, embarked on four years of research and message development around the question: “how do we find a common language that will expand Americans’ views about what it means to be healthy – to include not just where health ends but also where it starts?” (p.3) The result is this readable 37-page report. In it, the authors outline their methodology, then present seven lessons for using language to frame the social determinants ...